Article Development and Article Promotion – Create an additional source of quality incoming links along with bursts of specifically targeted traffic by having your articles manually submitted to the most valued article directories across the web.

Baseline Reports – Your current visibility and popularity will be measured at the onset of your Vambry campaign.  This report will able us to measure the work completed as well as your website ranking and growth across the internet.

Blog Creation and Optimized – We will develop an SEO optimized blog to help communicate with your prospective clients and gain higher search engine rankings.  Connecting on a personal level with clients is a key element to viral organic marketing and search engine ranking.

Competitive Intelligence Research will be performed to analyze exactly what the top ranking competitor sites for your business related keywords are doing and then take the performance one step further and in the direction to continually out rank them on targeted keyword phrases.

Copywriting – Content Creation – Research related industry/category sites and write unique text content that fits with current web concept.  Repurpose current content or company information into additional site pages where necessary for top keyword rankings. Identify and incorporate write copy that has good keyword density without sounding like a list of search terms written by a robot.

Descriptive Site Map with keyword rich summaries and proper keyword link text is developed when necessary so that your entire website is able to be quickly and fully navigated by the visitor and the search engines. If necessary the utilization of an XML Sitemap specifically geared to Google and Yahoo can be developed with proper submission procedures undertaken to give you full control of the indexing of your web pages.

Directory Submissions will be performed as your site with targeted keyword link text will be manually submitted to the Internet’s best search engine friendly web directories dramatically increasing your targeted link popularity. We do not perform automatic software submissions as this has been known to actually hurt your search engine rankings. Directories change often and are updated regularly. Having your website listed in the top directories related to your business will increase the overall authority of your website and help make ranking for your top keyword phrases less difficult. A submission verification report of all the directories submitted to will be completed and e-mailed to you as we follow up with the verified placement of your business in each directory.

Google Tools – Utilizing the various tools Google has available can only help your website rank higher in the free result listings.  Vambry will custom fit this data into a comprehensive report that will increase the effectiveness and direction of any marketing campaign.

Keyword Research and Discovery – By doing an in-depth keyword research and discovery analysis, we will find the most popular, least competitive keyword phrases in your industry.  Time tested strategies are used in finding these highly profitable “hidden gems” that will make a significant difference in your successful search engine optimization campaign.

Link Popularity – Your link popularity is reviewed and analyzed for areas of improvement. The linking sites of your competitors are also reviewed to determine areas for new submission. In-depth analysis reports on all linking pages including selected competitors will be provided on a weekly/monthly basis.

Local Search Optimization – Most of the major search engines populate their local searches with databases from familiar popular local providers. Having your site optimized for local searches and getting listed in the various directories, search engines and maps will have an immediate effect on your geo-targeted keyword rankings

Ongoing Management – Once a site is ranking high under several search phrases and keywords, our “Ongoing Management” ensures your top ranking will continue to prevail. Search Engine algorithmic shifts, laws, analytical data and modern practices are reviewed regularly and applied to your site for optimal performance in the New Game of Marketing.

On-Page Optimization with 50-100 search factors analyzed and optimized – An in-depth analysis is performed for each individual web page and each page is given a corresponding SEO score. There are hundreds of factors in Google’s algorithm that are taken into account when ranking web pages in their organic listings.  There are specific SEO ranking factors that vary in importance from low to extremely important.  Vambry will structure it’s work flow to address the most important factors first in order to compete for the top rank. On-Page optimization is the first step of many and helps build a solid foundation for off-site promotions.

Organic, Natural, Popular Ranking
On most search results, the top 1-3 results sitting on a different colored background or boarder are paid advertisements or sponsored links.  Those companies paid to show up there.  The next 10 results are considered “Organic”, “Natural” or “Popular” links.  These sites did not pay a dime to the search engine company to be there.  They earned that position through a process of public and computer (crawler) “votes”.  It can be safely said that there are 130+ factors, all varying in importance that determine how a site ranks. These factors comprise over 1,200 algorithms contributing the their results.   Vambry will identify, target, implement, and improve your internet marketing agenda with the upmost profitable ROI as we move your site through the ranks to the top.

Press Release Syndication – Submit your press releases(s) throughout the world to targeted news, entertainment and information sources in radio, television, cable, newspaper and magazines focused on your industry and geographical location.

Reporting - Comprehensive Ranking and SEO – You will be provided with various reports on your current state of search visibility and optimization levels.  Ranking reports on search engines such as Google, Yahoo, MSN, AOL, and Ask will indicate your visibility and progress.  Reports are created weekly, bi-weekly and monthly for various elements such as SEO activities, links, keyword ranking, article submissions, blogs, visitor habits, site effectiveness and more.

Site Document Structure – Improve you navigational link structure and permit or reject the ability for various structures and information on your site.  Improves the indexing capability and spider-ability of search engine programs. The presence of image maps, graphics, private information and other barriers will have workarounds applied.  The use of proper linking on your most important site pages will be created for optimal indexing and spider-ability.

Social Bookmarking – Social bookmarking sites link BookmarkSync, Backflip, Bibsonomy, Blinklist, Connotea, de.lirio.us, Diigo, Furl, Google Bookmarks, Jumptags, Linkatopia, Linkroll, ma.gnolia, MyWebYahoo, Simpy, Spurl and many more will be utilized to increase your global link popularity.

Social Media Promotion – SEO and Social Media have overlapping directives.  We build additional links within the social media landscape, and social media exponentially increases those links through highly focused campaigns under the scope of Social Media Marketing.  This integral part of marketing is accomplished over time and addresses all types of social networks relative to your industry.  Our team will engage articles, blogs, forums and other social outlets on your behalf.  Ask about our Comprehensive Social Media Marketing campaigns for additional services and benefits.

Unique Metadata Optimization – We will map your keywords and key phrases to the proper web pages and edit the program code optimizing them throughout the title, description, keyword tag, body text and images. A keyword set for each web page is developed to help each one pull its own weight in regards to achieving top rankings. All of your optimized pages and their keyword-rich content become easily accessible to the search engine robots when optimized correctly. This is one of the very first steps to search engine compatibility and ranking.

Visitor Analysis – Your web traffic data is analyzed so that we are able to continue a proper strategy of acquiring targeted visitors that turn into sales. Essentially, we will track where your visitors click, how long they stay on what pages, and etc.  This data is invaluable to determine site improvements and test various strategies.  Your current statistical log can be utilized or a separate analytical tracking script can be added.